My best friend in 1st grade was the first person who ever told me I was the most ambitious person she knew. As a kid this was easy because most people I knew weren’t very ambitious. My parents were so swamped with work they were hands off raising me, so maybe my Asianness sensed the power vacuum and stepped up so that I effectively tiger-mommed myself. (My team has called me a tiger CEO, which is maybe not entirely flattering. For example, during a team meeting I said, “Hitting this revenue target would be a B+, which is an Asian F.”)
As a kid if I underperformed my expectations, friends would try to comfort me, “You did way better than most.” This type of thinking was alien to me because I held myself to a higher standard than others. Should I compare myself to a girl born in Sudan in the 13th century and congratulate myself for being literate? Of course not- it’d be a miserable failure if I were illiterate and I should compare myself only to people who have my privileges, and I unflinchingly admitted that I sucked compared to Einstein, etc. (who didn’t have half my privileges!).
Growing up, ambition was all I had, and all I understood. I liked proving I was the best. Demoralizing friends during casual games delighted me. Once I challenged my cofounder to photograph Dustin and forced our team to vote on which anonymized photos were better. Afterwards I rubbed in my victory a lot, because, although Jeremy did the camera settings for me (“Nancy, your photo isn’t even in focus”), I was 1) president of the photography club in high school, 2) a classically trained graphic artist, and 3) generally the best at everything. I was only satisfied after he verified, “You’ve crushed my spirit.” I still get competitive about everything from how fast I am at email (I send 400 emails a week within 1 hour of receiving them) to how much Lynn loves me relative to her husband (“You don’t love me more? But you’ve known me longer”).
Ambition as my primary motivator started running out of fuel around when I started considering what my wikipedia article would read while googling myself from my deathbed. (At this time, my mom was on what I hadn’t acknowledged to be her actual deathbed (My mother does not have anything remotely resembling a wikipedia article).) I modeled my deathbed wikipedia article with the most optimistic fit springing from current data, “HFT billionaire, MIT philanthropist, personal history includes leaving at the altar Justin Bieber and Peeta Mellark.”
I noticed I didn’t feel excited by this forecast. Thus was the hallmark of a bad plan: both unlikely to happen, and undesirable to happen.
This feeling was like sighting an iceberg in the horizon. I continued charging towards the South Pole, plowing through the ice, but glanced over every once in a while- had the feeling maybe gotten imperceptibly bigger? I brushed away the suspicion of lostness because near the pole all my compasses point due South- if you blindly follow ambition, direction is meaningless. For most of my life ambition was all I had. It was all I needed. It had taken me far, and it was always there. (I can be sharkish in my inability to not keep pushing. If my life were an epic poem, my fatal flaws would include my drive.)) What would I do if ambition stopped telling me how to go?
I left HFT. I read and I wrote. I walked the earth. My world was Apptimizes all the way down. I built my team. I thought about things you wouldn’t think about unless you were fixated on specific goals that are unusual and hard.
One day I was pondering the 7 deadly sins and thought, “I grapple with few of these. Lust? As if.” I decided I could write a better religion than the Bible and wrote my own version of deadly sins with corresponding virtues:
1. long term thinking vs impatience/ short sightedness
2. curiosity/ learning vs mental laziness
3. agency/ courage vs fear/ passivity
4. sincerity vs dishonesty
5. empathy/ compassion vs cruelty
6. love for something greater than oneself vs selfishness
7. commitment/ passion vs indifference
As I was wordsmithing my list (I never finished that project), I realized I had another thing that motivated me outside of “ambition:” Nancy’s virtue #6: love for something greater than me. For one thing, I loved my team. I learned the power of teams after high school, but I also recognized that the point of Apptimize was not to provide a cozy haven for us to live happily ever after. The point was the users. They’re the thing greater than myself or my team, the ones we must love.
I admit love for users was not natural. In HFT I never had users or clients- we traded our own money because it was all proprietary. I quickly discovered users can be annoying. They are silent, and then they ask something but it’s unclear if they really mean that thing. You try to help but they don’t listen and then you have to find another way to help and suppress the urge to point out if they’d just listened the first time it would’ve been much better for everyone.
I was unkind to our first users. I feel sorry for our early cohort and am amazed by the ones who stuck with us. I was like the crotchety, unfeeling businessman who reluctantly gets won over by exuberant wise child despite repeatedly trying to abandon her to a maid or an intelligent family dog (don’t remember if this is all the same movie, whatever). I thought I knew everything and that it was somehow all about me, but I realized when I don’t listen to our customers my decisions are confused and myopic. When I listen to them I learn so much. My users are the smart ones and I have to pay obsessive attention to everything they say and do.
The instant we had a user tell us they discovered a valuable insight, with the extra exclamation point in their email conveying excitement, I saw that customer success is what it’s all about. No matter how frustrating and exhausting, we’re nothing without our users. The smallest sign of excitement or happiness from them makes my day.
I stopped thinking about my own achievements or my team achievements and started thinking about our users’ achievements. Instead of how much more badass I would be, I thought about how much more badass our users would be. Instead of being ambitious for me or my team, I am ambitious for our users. Instead of my wikipedia article saying anything about me taking over the world, I think of how our users’ wikipedia articles say they took over the world, and it won’t mention Apptimize because our users do it on their own and we’re just one of the ways they figured out how to kick more ass.
Everyone on our team from sales to engineering has woken up at 6am and stayed up till midnight to take customer calls and push new builds. Once we accidentally forwarded an internal support discussion to users and were proud of not being in the least embarrassed by our casual thread- in fact we were secretly going the extra mile to make sure everything would work swimmingly. My team has worked on Thanksgiving, Christmas, and Saturdays (while calling it vacation)- not for the team- but to keep our promises to our users. That’s love. That’s commitment. That’s the right kind of ambition. That’s my religion.
I’m excited for 2015 because I can’t wait to figure out how to help our users accomplish even more this year. In case you want to try out some new apps for 2015, here are some Apptimize customers who kick ass (Maybe Apptimize is installed on your mobile device right now! (If you use one of these apps and say, “I summon the spirit of Apptimize,” 3 times I’ll jump out of your phone and tell you to stop goofing off and get to work!)):
Health:
Strava: Top 10, running and biking
Omvana: #1 meditation
Runtastic: #1 fitness in 80+ countries
Entertainment:
Vevo: #1 premium music videos
Rhapsody: Top 10
Business:
Glassdoor: Top 10 jobs postings and reviews
eToro: Top 10 social trading
Social:
Yik Yak: Top 10 anonymous social media
Glide: Top 10 video texting
Flipagram: #1 free app in 80+ countries, make video stories
Travel:
cars.com: Search 4 million cars
Autotrader: Buy and sell your car
HotelTonight: Book a hotel instantly on your phone
Commerce:
Rakuten: World’s #7 largest e-commerce company
ReTale/ KaufDA: Weekly offers
OLX: Top 10 in >100 countries, classifieds
Stubhub: #1 ticket marketplace